Privacy Notice

This Privacy Notice describes how First Advantage Financial LLC collects, uses, shares, discloses, and sells Personal Information in connection with your use of our websites, mobile applications, related webpages, third-party relationships, and services. If you do not agree with our policies and practices, do not use the websites or services.

Information We Collect

We may collect information that personally identifies, relates to, describes, or can reasonably be associated with you, including:

• Identifiers such as name, physical address, email address, phone number, mobile number, and similar identifiers.
• Commercial and customer information, including website visits, product or service interest, profile information, communication preferences, and customer service history.
• Internet or electronic network activity information, including IP address, log data, analytics data, device ID, browsing activity, search history, and interactions with websites, apps, or advertisements.
• Geolocation data, including general location from IP address and precise location when you provide address information.
• Audio, electronic, visual, or similar information where permitted by law, including call recordings and website interaction records.
• Professional or employment-related information when relevant to identity verification.
• Demographic information, including age and date of birth.
• Inferences drawn from other Personal Information or data, including interests and preferences.

How We Collect Information

We collect Personal Information directly from you when you visit a website, provide information in response to prompts, complete a registration form or survey, or contact us. We also collect information automatically through cookies, pixels, log files, JavaScript, web beacons, analytics tools, and similar technologies. We may also receive information about you from third parties, contractors, service providers, data providers, public databases, and commercially available sources.

We may combine information you provide, information collected automatically, and information received from third parties to operate the services, evaluate requested products and services, improve marketing, and identify products or services that may interest you.

Cookies, Pixels, Web Beacons, and Analytics

We and third parties may use cookies, pixel tags, local storage, web beacons, clear GIFs, JavaScript, and related technologies to collect information about your interactions with websites and advertisements. These technologies may help remember settings, measure site activity, record that a user visited a page or clicked an advertisement, support email measurement, and improve advertising relevance.

We may use Google Analytics and other providers to collect and process analytics information. You can learn more about Google Analytics data use at google.com/policies/privacy/partners and can use Google's opt-out browser add-on at tools.google.com/dlpage/gaoptout.

Site Recordation Technology

We may use site visit recordation technology, including technology from third parties such as Jornaya's LeadID or ActiveProspect's TrustedForm, to document user consent and website interactions. These tools may collect page URL, mouse movements, clicks, contact information entered by the user, page snapshots, IP address, timestamps, and browser HTTP headers. For more information, review the ActiveProspect and Jornaya privacy policies.

How We Use Information

We may use Personal Information for business purposes including:

• Providing websites, services, and requested products or referrals to you and to our clients.
• Analyzing, improving, operating, maintaining, and developing websites, services, systems, marketing, and products.
• Passing information, products, or services that you requested or that may interest you to third parties and clients that may communicate with you directly.
• Carrying out obligations and enforcing rights arising from contracts between you, us, clients, service providers, or third parties.
• Providing customized content, targeted offers, and advertising across websites, apps, social media, direct mail, email, or telemarketing.
• Measuring marketing performance and using aggregated information for analytics and demographic purposes.
• Verifying identity, auditing, preventing fraud, maintaining security, and complying with legal obligations.

Who We Disclose, Share, and Sell Information To

We may disclose, share, or sell Personal Information to third-party product and service providers, parent or affiliated companies, service providers, contractors, marketing vendors, advertising networks, analytics providers, social networks, parties involved in business transactions, and other third parties at your direction or as required by law. We may also disclose information to enforce rights, protect systems, comply with legal process, or transfer assets in connection with a sale, merger, bankruptcy, or reorganization.

We may disclose aggregate, anonymous, or de-identified information to third parties for marketing, analytics, and business purposes.

Your Choices and Opting Out

You may be able to decline or adjust cookies and tracking technologies through browser or device settings, though some website features may not work properly. Our websites may not recognize all "do not track" signals.

To learn more about interest-based advertising choices, visit aboutads.info/choices, networkadvertising.org/choices, or aboutads.info/appchoices. To opt out of marketing communications or request addition to a Do Not Call or Do Not Mail list, visit optconsumerprivacy.com.

Children's Privacy

We do not direct market our websites to children under 16 and do not knowingly collect Personal Information from children under 16. If we learn that a child under 16 has provided personally identifiable information, we will use reasonable efforts to remove it.

Data Security

We use reasonable industry-accepted technology and controls to protect information from disclosure to unauthorized parties. No method of transmission over the Internet or electronic storage is completely secure, and any transmission of information to us or through a website is at your own risk.

Changes to this Privacy Notice

We may change this Privacy Notice, including the collection, use, sale, and sharing of Personal Information. Changes are posted on this page, and your continued use of the websites or services after a change means you accept those changes.

California Resident Rights

California residents may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, including rights to know, correct, delete, control sensitive Personal Information, opt out of sale or sharing, obtain portability, and avoid discrimination or retaliation for exercising privacy rights. These rights are subject to legal limitations and exceptions.

To exercise privacy rights, visit optconsumerprivacy.com or call 1-888-302-8476. We may need to verify your identity and residency before processing a request. We generally process opt-out requests within 10 business days and other privacy requests within 45 days, subject to applicable exceptions and extensions.

We retain Personal Information as long as reasonably necessary for the purposes for which it was collected, as required by law, rule, regulation, contract, accounting or tax obligations, dispute resolution, legal claim defense, or based on choices you have made.